Email marketing is among one of the most effective tools in the online marketing arsenal. But unless email marketing campaigns are properly managed, they can be a waste of effort. They can even be counterproductive if not done carefully such as using aggressive e-marketing that repels customers. Which brings me to conclude that an e-mail marketing campaign needs to be carefully managed to make sure that it does not turn away potential customers and that it only reaches its target audience. Unsolicited email marketing is known as "spam" and it is one of the most irritating things about the internet. They probably won't bother to read your mail before deleting it - and the next time they come across your brand, their opinion will be less than improved by your attempt.
If you are in a monopolistically competitive market where there are many producers and many consumers in a given market, and no business has total control over the market price, the best thing you can do to gain market share is to get more leads. The second best way is to brand yourself or your business. In a crowd like this, it makes even more sense to brand yourself and stand out from the pack. If not, you will just become another 'me-too' marketer. If you try to become everything to everybody, you become nothing to everybody. Do whatever it takes to stand out and be remembered. Mat of e-marketing Matador explores the 4 pillars of Internet Marketing success in detail at the following site:
http://www.emarketingmatador.com/the-4-pillars-of-internet-marketing-success#1 – Good Web Design
#2 – Good Website Coding
#3 – Driving Relevant Visits
#4 – Maximizing Conversion Rates
Please refer to this link for 10 E-mail marketing facts:
http://ezinearticles.com/?10-Email-Marketing-Facts&id=4011759
In any business you need a plan. The rule of thumb is "if you don't plan, you plan to fail." I agree that you must have an action plan in order to succeed in this growing marketplace.
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